Art & Culture

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Our Expertise

We have worked with museums, independent galleries, artists, art collectible firms, and art schools to reach Chinese visitors and increase the inscription rate of Chinese leads.

We help your art reaching a global echo, to the other side of the world. Today, the global art market is driven by China due to the high appeal of Western artists and galleries:

  • Annual revenue of $11.2 billion USD in 2023
  • 90% of Chinese families purchase art education
  • 1 out of 2 Chinese people is planning to invest in art

Key Insights

Market Data

The global art market is growing by a CAGR of 3%. Art sales in China are accounting for $11 billion USD in 2023. The turnover in the Chinese art market is splitted as 40% of Chinese calligraphy and painting, 32% of antique porcelain, and 22% of contemporary art.

Sales Channels

Many museums and galleries are currently recovering from Covid-19. The new strategies include the launch of their online exhibition through Chinese websites and WeChat mini-programs. Today, the digital version is supporting the offline place.

Consumer Trends

For cultural visit, the purchase rate of peripheral products of museums and galleries is high (like the lipstick of the Forbidden City). For art investment, the Chinese middle class favors small auctions, artists’ workshops, and online stores to purchase entry level art pieces.

Top 3 Influencers for Art in China


Sara is gathering 42,000 followers on Xiaohongshu. Her community likes how she presents art in a colorful and fun way.


Gao is a renowned actress with more than 561,000 followers on Xiaohongshu and always sharing her daily life and paintings.


Tia is followed by a small but concentrated community of 17,000 people who watch her travel to Paris and museum visits. 

Top 3 Categories for Art and Culture in China

1. Worldwide Cultural Destinations

Museums and galleries are part of tourism activities for the majority of Chinese visitors. In China, their favorite destinations include: National Museum of China, Beijing Palace Museum, Shanghai Museum, and Nanjing Museum. Abroad, they favor: Le Louvre Museum, The British Museum, and the Metropolitan Museum of Art. Art exhibitions and art parks also receive more and more Chinese visitors every year.

2. Art Investment

Chinese high-net-worth individuals (HNWI) are particularly active in investing in their children’s art education. Among the respondents who have children, 90% have the habit of buying art education products or services for their children, and 55% of them have an average annual expenditure of more than 5,000 yuan. In 2020, only 26% of Chinese HNWI consider including artworks in their personal and family asset allocation, and this rose to 43% in 2022. With the increasing demand for asset diversity, investors are increasingly interested in alternative assets such as artworks.

3. Painting

For Chinese visitors and art lovers, the local taste is very different from the West. Their favorite paintings include 清明上河图 (Qingming River Scene),千里江山图 (A Thousand Miles of Rivers and Mountains), Mona Lisa, and The Starry Night.

Best in Class

prada rong zhai


The luxury brand restored the historic 1918 residence Rong Zhai located in Shanghai to host cultural activities in a unique building mixing Italian and Chinese architecture.


The Metropolitan Museum of Art in New York created an interactive campaign in China called “What does CNY represent to you?” released on WeChat and Weibo.

Centre Pompidou

The French museum conducted a 5-year partnership with the West Bund Museum in Shanghai to design exclusive exhibitions and promote Chinese art abroad.

Let's Talk!

Send us an email at or contact us via the form and start your expansion in China today.



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