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Guide on The Psychology of Chinese Consumers on Influencer Marketing

In recent years, the Chinese social media landscape has witnessed a remarkable trend in popularity, with platforms such as Weibo, WeChat, Xiaohongshu, and Douyin (TikTok) becoming household names. This rapid expansion of the social media market has given rise to a flourishing influencer economy. In 2023, influencers and key opinion leaders (KOLs) have a significant …

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Xiaohongshu: The Modern Dictionary for Everyday Needs

Xiaohongshu, also known as the “Little Red Book” or simply RED, is a groundbreaking application that combines elements of social media and e-commerce, primarily captivating the Gen Z demographic within China. Originating as a community platform, it has undergone several transformations, becoming an influential player in China’s digital ecosystem and now setting its sights on …

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