June Fan

zhihu marketing china

How to Optimize your Brand Reputation in China with Zhihu Marketing

Zhihu is the biggest Q&A platform in China. It is often compared to Quora in the West, with a strong UGC posting and answering questions. With over 100 million monthly active users, the platform gathers well-educated netizens who ask and reply to seek and share knowledge. Hence, this platform has become a strategic leverage for …

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li ning marketing

Myths and Realities on Li-Ning Marketing Success in China

A new brand image, a larger market share, and a new success story for the Chinese sportswear brand. The name “Li-Ning” is often used to describe the best marketing strategy tips in China. The majority of Western media used to describe Li-Ning and Anta as the new substitutes for Nike and Adidas in China. Li-Ning …

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Shenzhen: Why this Strategic Tier-1 City is Now the Luxury Market Favorite?

Local programs plan to turn Shenzhen into an international consumption center city by 2025. With the development of luxury malls such as The Mixc and K11 Ecoast, and the runway fashion shows of Dior and Chanel, Shenzhen has become the firm favorite of the luxury market. With HNWI with high education and strong purchasing power, …

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