Case Studies

li ning marketing

Myths and Realities on Li-Ning Marketing Success in China

A new brand image, a larger market share, and a new success story for the Chinese sportswear brand. The name “Li-Ning” is often used to describe the best marketing strategy tips in China. The majority of Western media used to describe Li-Ning and Anta as the new substitutes for Nike and Adidas in China. Li-Ning …

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fila case study

How Fila Outperforms in China with Anta’s Strategic Roadmap

Today, when you walk in the Chinese streets of Shanghai or Beijing, you can’t miss the impressive stores of Fila. Modern lights, impressive colors, celebrities endorsements, and active sales advisors are part of Fila’s marketing strategy. The rebranding story is a success for the Italian tennis brand that switched from a forgotten brand to the …

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