Consumers Insights

“Skintellectuals”: The New Chinese Beauty Consumers

Skintellectuals is the new buzzword in China. It describes all the beauty consumers who learn about ingredients and routines. And they are the most exigent consumers in the world for cosmetics and beauty brands. From ingredients review to face yoga, there are tons of hot topics that you can use to push your brand marketing …

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tennis trend china

Guide to Market and Sell a Tennis Brand in China

The luxury and fashion industries are driven by sports and activities in China. Among the favorite sports of Chinese people, there is one that is having a direct impact on marketing campaigns and sales: tennis. Local consumers are expecting more and more luxury and fashion brands to get inspiration from the tennis universe to propose …

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7 Best Strategies for Cultural Relevance in China

The biggest challenge for Western brands in China is to build a meaningful connection with their local audience. They may have Chinese consumers but they also may miss a certain understanding and knowledge of the local culture, heritage, and trends. Cultural relevance is the key to success in China. This is what makes cross-cultural marketing …

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Top Guide for Fashion Trends in China in 2023

From cleanfit to effortless comfort, the latest fashion trends of 2023 are reshaping the Chinese market. An ever-changing market, which influences the global stage and the local stage. The fashion trends in China in 2023 are at the center of consumers’ preferences, marketing campaigns, and attractive incentives. This is a complete guide for CEOs, Marketing …

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Guide on The Psychology of Chinese Consumers on Influencer Marketing

In recent years, the Chinese social media landscape has witnessed a remarkable trend in popularity, with platforms such as Weibo, WeChat, Xiaohongshu, and Douyin (TikTok) becoming household names. This rapid expansion of the social media market has given rise to a flourishing influencer economy. In 2023, influencers and key opinion leaders (KOLs) have a significant …

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