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mid autumn festival luxury campaigns china

5 Best Luxury Campaigns for Mid Autumn Festival

In China, the mid-autumn festival is one of the favorite moments of the year for family reunions. Chinese families gather around a dinner, enjoy mooncakes, watch parades, and exchange gifts. And for gift boxes, luxury brands are definitely the best. From Hublot to Louis Vuitton, they offered creative packaging to increase their cultural relevance and …

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Why Influencer Austin Li got Personal Branding Crisis in China

Austin Li is the top influencer and live streamer with 76 million followers on Taobao in China. Also named ‘Lipstick King’, he’s the star influencer who managed to try 380 lipstick shades in a single live streaming and got Guerlain lipstick sold out in 1 day. After a first bad buzz with a tank cake …

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How Valentino and Venchi Localized their Marketing in China

A pink landslide is taking over Chinese social media, including Xiaohongshu. When you open the equivalent of Instagram in China, your feed is flooded by pink ice creams and pink stores. This is not the pink of Barbie. This is the pink of Valentino that is taking over Xiaohongshu these days. A new marketing campaign …

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Everything App: Why X by Elon Musk Can’t Compete Against WeChat?

WeChat is the ‘everything app’ in China, used by more than 1.6 billion people every month. With this crazy data in mind, Elon Musk revealed a new ambition: turn Twitter into X, a super app like WeChat. With no equivalent in the Western world, the idea to create a Western app like WeChat is a …

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