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home decor china

Top Guide for Home Decor Brands in China

China is a dynamic market for home decor and furniture consumption. The rising demand for home decor in China is propelled by urbanization, income growth, and cocooning trends. Today, China is making new billionaires faster than the US. And the local population is actively looking for Western high-quality, creative, customized, and niche brands to turn …

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cosmetics marketing china

Top Guide for Beauty and Cosmetics Marketing in China

China is the leading market for cosmetics revenue. The cosmetics revenue will exceed $60.7 billion USD in 2023 and should increase at an annual growth rate CAGR of +5.03% until 2028. All international beauty brands want to catch the potential of this dynamic market and wonder how to succeed in cosmetics marketing in China. Today, …

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singles day double 11

37 Statistics on Double 11 Single’s Day (2023)

Single’s Day (Double 11) is the largest e-commerce shopping festival in China. In this guide, we decided to gather all the data about the festival since its creation in 2009 until today for the 2023 edition. All the Double 11 Single’s Days data, performance, sales, and results are gathered here. This piece is regularly updated, …

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zhihu marketing china

How to Optimize your Brand Reputation in China with Zhihu Marketing

Zhihu is the biggest Q&A platform in China. It is often compared to Quora in the West, with a strong UGC posting and answering questions. With over 100 million monthly active users, the platform gathers well-educated netizens who ask and reply to seek and share knowledge. Hence, this platform has become a strategic leverage for …

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niche brands examples

Niche Brands Strategies Examples in China

In China, the most successful brands are often the ones you expect the least. Aside from the powerful brands of LVMH and Kering, you can see a new group of brands emerging. We’re talking about independent designers and niche brands. We’re talking about these small brands that became the best examples in marketing and retail. …

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Xiaohongshu Influencer: What Makes a Content Viral?

If you’ve been willing to advertise your brand in China, you may have heard of influencers on Xiaohongshu. Their content is more viral, optimized for luxury and fashion brands, and lasts over time. With an estimated 10 million influencers on the platform, it’s the jungle. But a Xiaohongshu influencer is a key marketing tool in …

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Shenzhen: Why this Strategic Tier-1 City is Now the Luxury Market Favorite?

Local programs plan to turn Shenzhen into an international consumption center city by 2025. With the development of luxury malls such as The Mixc and K11 Ecoast, and the runway fashion shows of Dior and Chanel, Shenzhen has become the firm favorite of the luxury market. With HNWI with high education and strong purchasing power, …

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Key Opinion Consumer in China that Works Quickly

Key Opinion Consumer is the magic word for marketing in China today. This is the latest form of influencer, but also the most effective when you think about brand awareness and purchase. You probably heard about it under the term “KOC” or “micro-influencers” or “consumer influencers”. In any case, it’s probably the magic formula you …

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