Reports

How to Do B2B Marketing in China Step-by-Step

This is the top first strategy for luxury and fashion brands entering the market. Between B2C and B2B, Western brands often go with the B2B marketing strategy. A way to test the water, feel the reactions and monitor the potential. In China, B2B marketing is the most cost-effective and results-driven strategy for sustainable development in …

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Xiaohongshu: The Modern Dictionary for Everyday Needs

Xiaohongshu, also known as the “Little Red Book” or simply RED, is a groundbreaking application that combines elements of social media and e-commerce, primarily captivating the Gen Z demographic within China. Originating as a community platform, it has undergone several transformations, becoming an influential player in China’s digital ecosystem and now setting its sights on …

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