Home Decoration & Interior Design

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Our Expertise

We worked with architects and home interior design companies to increase their brand awareness and gain Chinese clients through market study, focus group, creative collections, and marketing

We help your brand meet overseas success with Chinese clients. Today, the design and home market growth is driven by China through the increase of middle class and HNWI:

  • Revenue of home market of $160 billion USD in 2022
  • Revenue of home decoration of $8 billion USD in 2022
  • Forecasted YoY growth rate of 8% by 2028

Key Insights

Market Data

The home market is value at $160 billion USD in 2022. It includes furnitures, smart appliances, tableware, bath, lighting, blankets, pillows, and decoration objects. The home decoration revenue reached $8 billion USD in 2022.

Sales Channels

Home and interior design are still focusing on offline. Chinese consumers need to see, touch, and feel the product before purchasing it. The offline sales still account for 72% of home sales combined with online and special orders from Chinese architects.

Consumers Trends

The home decoration and interior design is particularly strong in China, with a large appeal for Western taste and design. Chinese consumers are looking for new brands to show a unique taste inspired by Western design from France, Italy, and Germany.

Top 3 Influencers for Home Design in China

Mrs. Crab

Mrs. Crab has 9.7 million followers on Weibo. Her community likes her furniture, decor, and accessories tips to enhance people’s lives.


Fei is a retired hostess with 880,000 followers on Xiaohongshu. She shows her garden home equipped with smart appliances.


Chloé is an art space manager with 94,000 people who watch her home and lifestyle vlogs with peaceful and cosy vibe. 

Top 3 Categories for Interior Design and Decoration in China

1. Art of the Table

It has been a long lasting thing in China. Now many people are willing to invest in the table goods (dishes, cups, bottles, etc.) to improve their life quality. It’s also common to use sets of tableware for a better visual. The love of traditional Chinese porcelain is still strong, consumers buy these goods both for collection and for daily use. Don’t forget the tea sets, it’s a very common category in China when there is a tea lover at home.

2. Exceptional Pieces

The HNWI are working with Chinese architects and interior designers to build luxury and exclusive homes. The majority of architects are seeking for Western brands capable of proposing artistic creations and exceptional pieces to incorporate in the design. Our network of Chinese luxury architects are looking for French, Italian, German, and American brands for exceptional pieces for living rooms and VIP salons.

3. Home Candles & Diffusers

After 2016, with the gradual increase of the middle-class population, home fragrance products, as products that can bring out the quality of life, have shown explosive growth in the sales volume of the fragrance market. In 2022, the size of China’s home fragrance market reached $2 billion USD, a year-on-year increase of 23.68%. Diffusers also can be the side-product of the essential oil industry. People use diffusers as a tool of consuming essential oil. And this demand is also resulted by the increasing important of wellness, some time used together with yoga and meditation.

Best in Class

dale chihuly

Dale Chihuly

The American glass artist proposed unique and powerful creations. He collaborated with Chinese architects who included exceptional orders for homes in China.


The crystal brand organized a cultural exhibition “Discover Enchantment”. The dining, lighting, and masterpieces collections were presented by celebrities.


The candle brand collaborated with Tseng Yu Hui, a renowned female tea master in China to released a unique collection of 3 candles inspired by the tea ceremony in China.

Let's Talk!

Send us an email at contact@reverse-group.com or contact us via the form and start your expansion in China today.


Email: contact@reverse-group.com

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