Luxury

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Our Expertise

We have worked with worldwide leading luxury brands for their VIC and clients interviews, trends analysis, mystery shopping experience, creative launch campaign, social media listening, and e-reputation.

We combine the French excellence with Chinese expertise to prove the best insights and operations to our luxury clients. Today, the Chinese market is the biggest market for luxury:

  • Forecasted revenue of $287 billion USD in 2023
  • Forecasted YoY growth rate of 5% by 2028
  • China will account for 40% of luxury sales by 2025

Key Insights

Market Data

The worldwide luxury market is driven by the Chinese consumption, in mainland China and overseas. The revenue of luxury in China accounts for $287 billion USD in 2023. According to Bain, Chinese consumers will represent 40% of worldwide luxury sales by 2025.

Sales Channels

The best shopping malls in China dedicated to luxury include SKP, China World Mall, Deji Plaza, Shanghai IFC Mall, Shanghai Hang Lung Plaza (Plaza 66), Wuhan Mall, Shenzhen The Mixc, Hangzhou Tower, Guangzhou TaiKoo Hui, and Chengdu IFS. With the resume of travel, global luxury shopping cities include Shanghai, Beijing, Hong Kong, Tokyo, Seoul, Paris, New York.

Favorite Brands in China

For Chinese luxury consumers, the top luxury brands include Hermes, Louis Vuitton, Dior, Chanel, Gucci, Prada, Celine. Gen Z favors modern, dynamic and cutting-edge brands like Balenciaga, Courrèges, Marine Serre, Alexander McQueen, and Moncler. 

Top 3 Influencers for Luxury in China

Mr. Bags

Mr. Bags (Tao Lian) is gathering 10 million followers. He posts monthly luxury bags ranking and participated in PFW.

AHALOLO

AHALOLO is a duo influencers from Bilibili with 1 million followers. They participated in Milan Fashion Week.

chinese luxury influencer agency

Jay

Jay is followed by a small but strong community of 34,000 people. He was invited front row to Louis Vuitton fashion show.

Top 3 Categories for Luxury in China

1. High & Fine Jewelry

The high and fine jewelry is the highest product category among luxury in China. Local consumers favor luxury brands for precious stones, unique craftsmanship, and European design. The main luxury jewelry brands for Chinese consumers must have a global reputation with celebrities wearing their pieces for events, shows, and daily life. It is seen as a social status proof and asset investment in China.

2. Luxury Bags

The luxury bags are still among the top product categories in China. In general, Chinese consumers have more luxury bags than Western consumers, with an average of 15 luxury bags per Chinese luxury consumer and 5 luxury bags per Western luxury consumer. Local consumers are searching for luxury brands with a unique design, craftsmanship, and long-term value. 

3. Couture & Ready-to-Wear

For Chinese luxury shoppers, it is very common to purchase luxury ready-to-wear to attend business meetings and offline events. The majority of luxury stores generate higher revenue near business centers like Shenzhen The Mixc. 

Best in Class

Celine

The luxury brand is getting favored by all generations in China thanks to its brand endorsement by Lisa from Blackpink and its unique history behind Triomphe logo.

Prada

With the Prada Market opened in the Rong Zhai historical residence and the unique campaigns for Paradoxe, Prada is the most engaging brands with Millennials and Gen Z.

Balenciaga

The luxury brand released a unique 520 campaign with a “Farmers” gaming and a streetwear collection. The “I Love” campaign went viral on Chinese social media.

Let's Talk!

Send us an email at contact@reverse-group.com or contact us via the form and start your expansion in China today.

CONTACT INFO

Email: contact@reverse-group.com

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