home decor china

Top Guide for Home Decor Brands in China

China is a dynamic market for home decor and furniture consumption. The rising demand for home decor in China is propelled by urbanization, income growth, and cocooning trends. Today, China is making new billionaires faster than the US. And the local population is actively looking for Western high-quality, creative, customized, and niche brands to turn …

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“Skintellectuals”: The New Chinese Beauty Consumers

Skintellectuals is the new buzzword in China. It describes all the beauty consumers who learn about ingredients and routines. And they are the most exigent consumers in the world for cosmetics and beauty brands. From ingredients review to face yoga, there are tons of hot topics that you can use to push your brand marketing …

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cosmetics marketing china

Top Guide for Beauty and Cosmetics Marketing in China

China is the leading market for cosmetics revenue. The cosmetics revenue will exceed $60.7 billion USD in 2023 and should increase at an annual growth rate CAGR of +5.03% until 2028. All international beauty brands want to catch the potential of this dynamic market and wonder how to succeed in cosmetics marketing in China. Today, …

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singles day double 11

37 Statistics on Double 11 Single’s Day (2023)

Single’s Day (Double 11) is the largest e-commerce shopping festival in China. In this guide, we decided to gather all the data about the festival since its creation in 2009 until today for the 2023 edition. All the Double 11 Single’s Days data, performance, sales, and results are gathered here. This piece is regularly updated, …

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zhihu marketing china

How to Optimize your Brand Reputation in China with Zhihu Marketing

Zhihu is the biggest Q&A platform in China. It is often compared to Quora in the West, with a strong UGC posting and answering questions. With over 100 million monthly active users, the platform gathers well-educated netizens who ask and reply to seek and share knowledge. Hence, this platform has become a strategic leverage for …

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tennis trend china

Guide to Market and Sell a Tennis Brand in China

The luxury and fashion industries are driven by sports and activities in China. Among the favorite sports of Chinese people, there is one that is having a direct impact on marketing campaigns and sales: tennis. Local consumers are expecting more and more luxury and fashion brands to get inspiration from the tennis universe to propose …

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7 Best Strategies for Cultural Relevance in China

The biggest challenge for Western brands in China is to build a meaningful connection with their local audience. They may have Chinese consumers but they also may miss a certain understanding and knowledge of the local culture, heritage, and trends. Cultural relevance is the key to success in China. This is what makes cross-cultural marketing …

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mid autumn festival luxury campaigns china

5 Best Luxury Campaigns for Mid Autumn Festival

In China, the mid-autumn festival is one of the favorite moments of the year for family reunions. Chinese families gather around a dinner, enjoy mooncakes, watch parades, and exchange gifts. And for gift boxes, luxury brands are definitely the best. From Hublot to Louis Vuitton, they offered creative packaging to increase their cultural relevance and …

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