How to Do B2B Marketing in China Step-by-Step

This is the top first strategy for luxury and fashion brands entering the market. Between B2C and B2B, Western brands often go with the B2B marketing strategy. A way to test the water, feel the reactions and monitor the potential. In China, B2B marketing is the most cost-effective and results-driven strategy for sustainable development in …

How to Do B2B Marketing in China Step-by-Step Read More »

Top Guide for Fashion Trends in China in 2023

From cleanfit to effortless comfort, the latest fashion trends of 2023 are reshaping the Chinese market. An ever-changing market, which influences the global stage and the local stage. The fashion trends in China in 2023 are at the center of consumers’ preferences, marketing campaigns, and attractive incentives. This is a complete guide for CEOs, Marketing …

Top Guide for Fashion Trends in China in 2023 Read More »

Guide on The Psychology of Chinese Consumers on Influencer Marketing

In recent years, the Chinese social media landscape has witnessed a remarkable trend in popularity, with platforms such as Weibo, WeChat, Xiaohongshu, and Douyin (TikTok) becoming household names. This rapid expansion of the social media market has given rise to a flourishing influencer economy. In 2023, influencers and key opinion leaders (KOLs) have a significant …

Guide on The Psychology of Chinese Consumers on Influencer Marketing Read More »

Xiaohongshu: The Modern Dictionary for Everyday Needs

Xiaohongshu, also known as the “Little Red Book” or simply RED, is a groundbreaking application that combines elements of social media and e-commerce, primarily captivating the Gen Z demographic within China. Originating as a community platform, it has undergone several transformations, becoming an influential player in China’s digital ecosystem and now setting its sights on …

Xiaohongshu: The Modern Dictionary for Everyday Needs Read More »

Scroll to Top