Marketing Strategy

evelop a true vision and define your competitive advantage in the world’s most competitive market with 360° marketing strategy.

Our Marketing Strategy Services

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We start by a discovery meeting to understand your brand positioning and objectives in China


We analyze the current market data, trends, consumer insights, and industry evolution


We build a customized strategy for your brand and products for a better entry or development

Action Plan

We craft a 360° marketing strategy from social media to public relations and sales

Our Marketing Strategy Solutions for China

Brand Introduction & Branding Service

Most Western brands don’t have a clear vision of their strategic plan to develop further and further on the Chinese market. Our strategy enables brands and companies to have a concrete vision of their brand in China. We create your Chinese name, brand image, brand resonance, and tone of voice in this new challenging market. 

Contact us to build your branding in China.

Product Launch Marketing Service

When you launch a new product, you need to ensure the “market fit”. The Chinese market is one of the most competitive in the world and you have to guarantee that your latest innovation will meet its audience in China. We build your key messages, channels, marketing activations, promotions, and sales.

Let’s discuss your new product launch in China.

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Creative Marketing Campaign Service

If you need a strategy only for a specific campaign to push your exposure or your sales, it’s possible. A marketing strategy is essential to increase your brand relevance and engagement. We propose customized marketing campaigns with copywriting, design, channels (WeChat, Weibo, Xiaohongshu), and leverages (press, influencers, celebrities).

Contact us to create your marketing campaign in China.

Frequently Asked Questions on Marketing Strategy

What is a Marketing Strategy?

A marketing strategy is the process to come up with a customized strategy for a specific business, industry or product to promote and sell it to a specific audience. It’s a plan to make your brand resonate on social media and sales channels for higher ROI.

Why is marketing strategy important?

Strategy is important for all businesses, no matter the size. Both small companies and large groups contact us to have a customized strategy for China. We always adapt our service to the current reality and investment capability of the company.

Can I do marketing strategy by myself in China?

It’s recommended to do strategy with a local partner instead of handling it by yourself. The Chinese market and the SEA region are very different from the Western markets and you need a reliable partner to have access to the latest up-to-date data, channels, and preferences. You can still implement the strategy by yourself afterwards.

Let's Talk!

Send us an email at or contact us via the form and start your expansion in China today.



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