Get started and grow your audience on the leading social media for luxury, fashion, and cosmetics brands in China.

Reverse Group is Xiaohongshu Official Partner

We have the authorization to open and run accounts for Brands and People on the app and we get exclusive access to the latest tools and features offered by the social media in mainland China.

Our Xiaohongshu Marketing Services

Official Account Creation

We register and set up your official account on RED.

Account Management

We take care of your community on a daily basis in comments, private messages, and more.

Chinese Copywriting

We make your content stand out with Chinese storytelling.

Creative Design

We craft unique designs for Chinese festivals and activations.

RED Influencers

We connect you to our pool of KOC and KOL influencers.

RED Store

We register, design, launch, and manage your e-commerce store.

Live Streaming

We organize brands, stores, and influencers live in-app.

Targeted Ads

We plan the best in-app advertising with Feed, Keywords, Nearby, Circle, and more.

Our Marketing Solutions on Xiaohongshu (Little Red Book)

xiaohongshu feed

Xiaohongshu Account Opening Service

To market your brand on Xiaohongshu (小红书), you need to register an Official Account. It’s not an easy task when you don’t speak Chinese. We can handle this process for you by translating your documents into Chinese, organizing the registration, and obtaining the official “red check”. 

Contact us to register and open your Official Account.

Xiaohongshu Management Service

The daily management of your account is essential to animate your community and increase your exposure in China. We handle your account from Chinese copywriting to community management. We follow trends, adapt keywords, select hashtags, and answer your comments and private messages on a daily basis.

Let’s discuss your content plan on Xiaohongshu

Xiaohongshu Marketing Campaigns & Activations

Your marketing and advertising will be key to increasing your brand awareness and recognition. We run creative campaigns on Xiaohongshu including design for special events, KOLs, KOCs, live streamers, targeted ads, contests, buzz marketing, and short video contests to increase your fan base and consumer loyalty.

Contact us to organize your next marketing campaign.

Xiaohongshu KOCs, KOLs, and Live Streamers

A successful marketing and retail campaign is driven by influencers’ collaborations on Xiaohongshu. We have more than 250 influencers in-house including KOCs, OLs, KOLs, and live streamers to increase your exposure and your sales conversion in China.

With ECHO, we are the Xiaohongshu marketing agency for influencers.

Frequently Asked Questions on Xiaohongshu

What is the Little Red Book Xiaohongshu app?

Little Red Book (or Xiaohongshu in Chinese) is a social media app like Instragram and Pinterest. With about 200 million monthly active users, this social network focuses on fashion, luxury, travel, babies and kids products, cosmetics, food, and lifestyle. 

How many users does Xiaohongshu have?

Xiaohongshu gathers a total of 200 million active users. Around 70% of users are female and 72% are under 30 years old, living primarily in Tier 1 and 2 cities. On average, Little Red Book users spend 5,8 hours per day on the app.

Is Xiaohongshu an e-commerce platform?

Yes, Xiaohongshu (Little Red Book) is both a social network and an e-commerce app. The best selling categories are cosmetics, apparel, and home decoration. This e-commerce platform is leveraging the social buyer era.

Let's Talk!

Send us an email at contact@reverse-group.com or contact us via the form and start your expansion in China today.


Email: contact@reverse-group.com

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