REVERSE GROUP
Uplifting Reverse Business Between China and the West
Reverse Group, your strategic partner for International Brands to thrive in China and Chinese Brands to thrive in the WestÂ
They Talked About Us
Why we are Your Best Partner for China
We worked in big groups and agencies across France and China, we spent years in market consulting, creative communication, and market development representing 30 brands across 18 countries. That is when Reverse was born, the new-age group, providing a more meaningful ecosystem for all luxury, fashion, and lifestyle brands. We help clients make strategic decisions, enlighten by tech-driven data, qualitative research, and cultural understanding.
We merge the French and the Chinese culture for new fresh and creative thinking
The Strike Force of a Global Group
The Human Connection of a Small Agency
Recognized Partner for Large Groups and Independent Brands
We believe in excellence and how opportunities arise from daily dedication. When you meet Reverse Group, you are in direct contact with the co-founders because your project deserves all the best work and communication. We discuss, we collaborate, we make your brand our own project to bring you the best ROI.
SYMBIOSE
The agency dedicated to Brand Marketing. We lift up brands to radiate, resonate, and connect with people globally and across China through market research, marketing, and sales.
ECHO
The agency dedicated to Individual Marketing. We empower influencers and celebrities to unlock their community in the fastest economy of the world and get exclusive partnerships.
Our Services
At Reverse Group, we offer a complete 360° service from market research to operations to succeed in China and beyond.
Market Research
We provide customized market research with all the latest data, insights, news about the Chinese market.
Consumer Understanding
We conduct qualitative interviews with focus groups and individual customers to give you real-time insights.
Strategy Building
We create your own strategy to prepare your market entry or scale up your brand on the Chinese market.
Branding
Our team builds your brand locally with all the right tools to increase your brand awareness and local sales.
Influence Marketing
We organize your influencers campaign and celebrities endorsement on the fastest economy in the world.
More on Our Services
Our Industries
We have over 5+ years of experience in creating, managing, and promoting all luxury, fashion, and lifestyle accounts on the Chinese ecosystem.
Art & Culture
We help artists, galleries, museums, and cities to gain Chinese followers.
Cosmetics
We specialize in fragrance, makeup, skincare, and men cosmetics.
Fashion
We support large apparel brands and independent fashion designers.
Home Decoration
We have experience in homeware, home decoration, and furtnitures.
Luxury
We have experience in the luxury industry, from jewelry to cars.
Mother & Baby
We help kidswear, diapers, and milk powders brands in China.
Sports
We focus on outdoor, yoga, meditation, and wellness in China.
Travel
We help hotels, restaurants, and tourism activities get Chinese clients.
Our Most Read Articles
Shenzhen: Why this Strategic Tier-1 City is Now the Luxury Market Favorite?
Local programs plan to turn Shenzhen into an international consumption center city by 2025. With the development of luxury malls such as The Mixc and K11 Ecoast, and the runway fashion shows of Dior and…
How Fila Outperforms in China with Anta’s Strategic Roadmap
Today, when you walk in the Chinese streets of Shanghai or Beijing, you can’t miss the impressive stores of Fila. Modern lights, impressive colors, celebrities endorsements, and active sales advisors are part of Fila’s marketing…
Top Guide for Fashion Trends in China in 2023
From cleanfit to effortless comfort, the latest fashion trends of 2023 are reshaping the Chinese market. An ever-changing market, which influences the global stage and the local stage. The fashion trends in China in 2023…
Our Latest Insights
37 Statistics on Double 11 Single’s Day (2023)
Single’s Day (Double 11) is the largest e-commerce shopping festival in China. In this guide, we decided to gather all the data about the festival since its creation in 2009 until today for the 2023…
How to Optimize your Brand Reputation in China with Zhihu Marketing
Zhihu is the biggest Q&A platform in China. It is often compared to Quora in the West, with a strong UGC posting and answering questions. With over 100 million monthly active users, the platform gathers…
Guide to Market and Sell a Tennis Brand in China
The luxury and fashion industries are driven by sports and activities in China. Among the favorite sports of Chinese people, there is one that is having a direct impact on marketing campaigns and sales: tennis.…
Let's Talk!
Send us an email at contact@reverse-group.com or contact us via the form and start your expansion in China today.
CONTACT INFO
Email: contact@reverse-group.com